CASE STUDIES

CASE STUDY – CHURCH & DWIGHT

Church & Dwight (Australia) has manufactured and marketed a range of health and beauty brand icons in the Consumer Packaged Goods sector, through Australia’s leading retailers & pharmacies, since 1977.

Today Church & Dwight Co. Inc., strives to continue its tradition of providing products of high quality and performance that meet genuine consumer needs.

THE CUSTOMER CHALLENGE

As Church & Dwight retail customer demands grew, Co-packing supply-chain inefficiencies were identified as a weak link.

Market pressure on ROI also required a Copacking
cost review.

THE SOLUTION

Church & Dwight recognised that greater efficiencies could be achieved through Multipack-ljm’s advanced portfolio of automated equipment which included:

  • Auto Cartoning Reverse Tuck consumer unit.
  • Auto Shrink Wrapping using 7um film for consumer unit.
  • Auto Skillet carton for Shelf Ready Packaging.

CUSTOMER BENEFIT

Automation drives down costs and increases output volumes:

  • Delivering 25% reduction in Co-packing costs driven by 60% reduction in labour resource.
  • Eliminating ‘out of stock’ issues through reduced Co-packing time by 30%.

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